Sustainability Charter
Murray's Flames — Sustainability Charter (2026)
Our Purpose
Sustainability has been part of Murray's Flames from day one. As a small Irish candle studio, everything we make is designed to reduce waste, respect our environment, and honour our roots. Our goal is simple: create products that bring calm and ritual into people's lives while keeping our environmental impact genuinely low and transparent.
Sustainability Pillars
- Waste & Circularity — minimising waste at every stage and giving materials a second life.
- Energy & Emissions — lowering energy use and increasing renewable energy reliance.
- Materials & Supply Chain — using recyclable, reusable, and responsibly sourced materials.
- Community & Irish Heritage — connecting sustainability with local culture, tradition, and place.
Current Actions
We are already committed to responsible practices across our business:
- Approximately 75% of waste is recycled, including cardboard, paper, and packaging materials.
- All wax used during testing is reused — nothing goes to waste during development.
- Wax remnants are repurposed as fire starters.
- Candle jars are designed to be reused, repurposed, or fully recycled.
- Tin packaging is recyclable or reusable.
- Solar panels at our studio provide an estimated 10% renewable energy for production.
- LED lighting throughout our workspace, with all equipment switched off when not in use.
- Rainwater harvesting introduced for use in production and cleaning processes.
- Fragrance oils used are phthalate and paraben free. Following research, fragrance oils produce lower carbon emissions during production than essential oils, making them the more climate-conscious choice without compromising on scent quality.
- Seasonal beeswax line using natural, biodegradable wax — a fully sustainable product.
- Upcycling wax from hospitality partners into new product lines via our Closed-Loop Wax Refinery System (CL-MRS).
Our Commitments
| Commitment | Outcome | Timeline |
|---|---|---|
| Launch full Upcycled Wax Collection via the CL-MRS programme | Divert waste, reduce resource use, and expand sustainable product value | January–September 2026 |
| Increase renewable energy contribution for production where feasible | Lower production footprint | By end of 2027 |
| Introduce a recycling guide for all products | Increase customer participation in circularity | Q3 2026 |
| Track and publish carbon footprint of products sold | Transparency on Scope 3 emissions; informed sourcing decisions | Ongoing from 2026 |
| Publish annual sustainability progress in a simple, honest summary | Build transparency and avoid greenwashing | First review January 2027 |
Guiding Principles
We operate with transparency and honesty, focusing only on sustainability actions we can prove and maintain. We continuously improve how we source, produce, and package our products. Our commitments are evidence-based, realistic, and aligned with both our values and the scale of our business. Sustainability is not a marketing angle for us — it's how this business was built.
Stakeholder Impact
- Customers: Cleaner, safer, responsibly crafted products with clear sustainability facts.
- Suppliers: Fair, dependable, small-scale collaboration grounded in responsible material use.
- Local Community: Support for local culture, heritage, and environmentally conscious craft.
- Hospitality Partners: A closed-loop solution that helps hotels reduce wax waste and meet their own sustainability goals.
- Environment: Lower waste, better resource efficiency, and circular product life cycles.
Accountability
- Monitoring responsibility: Founder, Bryan Murray
- Review frequency: Annually, with an internal check each quarter
Progress is tracked through production records, waste logs, supplier choices, and documented product development.
This charter represents our commitment to building a responsible, transparent, and sustainable Irish business — for our customers, our community, and the environment.